The website https://la-finteca.com/ (the "Website") is owned and operated by LaFinteca ("LF", "we", "us", or "our"). This Cookie Policy explains how we use cookies and similar tracking technologies on our Website in compliance with applicable data protection and privacy regulations,including the Brazilian General Data Protection Law (LGPD - Law No. 13,709/2018), the EU General Data Protection Regulation (GDPR), and the ePrivacy Directive.
LaFinteca uses tools that allow us to collect and process information regarding your browsing activity on our Website. This helps us optimize user experience, enhance website performance and security, analyze fraud risks, improve our fintech solutions, and deliver targeted marketing communications (such as campaign tracking on external networks like LinkedIn).
1. What Are Cookies?
Cookies are small text files placed on your computer, smartphone, or device when you visit a website. They allow the site to recognize your device, remember preferences (such as language or session details), and support optimal website performance.
Cookies cannot read data from your hard drive or access cookies created by other sites. If you choose to disable non-essential cookies, most features on the LaFinteca website will remain accessible, though some interactive features or personalized options may be limited.
2. Types of Cookies We Use
We classify the cookies used on the LaFinteca Website based on ownership, duration, and functionality:
a. By Entity (Ownership):
- First-Party Cookies: Set directly by LaFinteca from the la-finteca.com domain.
- Third-Party Cookies: Set by external service providers (e.g., analytics platforms or advertising networks such as LinkedIn) integrated into our site to track performance and deliver relevant campaigns.
b. By Duration:
- Session Cookies: Temporary cookies that expire as soon as you close your web browser.
- Persistent Cookies: Remain stored on your device for a specific period (from several minutes to up to 2 years) or until manually cleared.
c. By Purpose:
- Strictly Necessary Cookies: Essential for page navigation, platform security (e.g., PCI DSS compliant environment requirements), and access to restricted areas. These do not store personal identifiable data and are always active.
- Functional Cookies: Store user choices and settings (such as region or preferred language) to offer a customized experience.
- Analytical / Performance Cookies: Collect anonymized operational metrics (e.g., page visit frequency, loading speeds, error reporting) to help us analyze traffic and refine our API, Dashboard, and product pages.
- Marketing & Advertising Cookies: Placed by us or trusted partners (such as the LinkedIn Insight Tag) to deliver relevant ad content to users in targeted regions (including Europe) and evaluate ad conversion rates.
3. Overview of Cookies on LaFinteca
| Category | Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|---|
| Necessary | lf_consent | LaFinteca (first-party) | Remembers the visitor’s choice on the cookie banner | 180 days |
| Analytics | _ga | Google Analytics 4 (first-party) | Distinguishes visitors with a pseudonymous ID | 13 months (400 days) |
| Analytics | _ga_BWGB1DNBC2 | Google Analytics 4 (first-party) | Keeps the session state for GA4 | 13 months (400 days) |
| Analytics | lf_ft | LaFinteca (first-party) | Stores the source of the first visit (campaign tags, ad click ID, referring site, landing page) so an enquiry can be traced to the channel that brought the visitor | 90 days |
| Analytics | Microsoft Clarity (script, no cookies observed) | Microsoft (third-party) | Records clicks, scrolls and page interactions to show how visitors use the site | n/a. If cookies are enabled in Clarity: _clck 1 year, _clsk 1 day |
| Advertising | bcookie | LinkedIn (third-party, linkedin.com) | Browser identifier for the LinkedIn Insight Tag | 1 year |
| Advertising | li_gc | LinkedIn (third-party) | Stores the visitor’s consent to LinkedIn’s non-essential cookies | 180 days |
| Advertising | lidc | LinkedIn (third-party) | Routing and data-centre selection | 1 day |
| Advertising | __cf_bm | LinkedIn (third-party, Cloudflare bot management) | Bot detection | 30 minutes |
4. Managing Your Cookie Preferences
When you first visit https://la-finteca.com, a Cookie Banner will prompt you to manage your privacy settings:
- Accept All: Allows all functional, analytics, and marketing cookies.
- Reject Non-Essential: Only keeps strictly necessary technical cookies active.
- Customize Settings: Enables granular control over individual cookie categories.
Changing Settings Later or via Browser:
You can review or modify your consent settings at any time by clicking the "Cookie Preferences" link in the footer of our Website.
Alternatively, you can manage or block cookies through your web browser configuration (e.g., Google Chrome, Mozilla Firefox, Apple Safari, Microsoft Edge).
5. Contact Us
For questions regarding this Cookie Policy or data privacy at LaFinteca, please contact our team:
- Email: privacy@la-finteca.com
- Website: https://la-finteca.com/
Last Updated: October 2026