Press & media
Brand kit
The marks, colours and type the LaFinteca brand is built from. Use them as they are — please don't recolour, rotate, stretch or add effects to the wordmark, and leave clear space of at least the height of the arrows on every side.
There's no single packaged download yet — these are the production files themselves: the wordmark, swatches and usage notes, ready to use.
Wordmark, black
The default. Any light ground.
Wordmark, white
White letters, lilac arrows — the footer lockup.
Wordmark, mono white
One colour throughout, for dark photography and single-colour print.
Wordmark, black with mint arrows
The mint accent pair, on light.
Wordmark, white with mint arrows
The mint accent pair, on dark.
Wordmark, ink
Solid #101112, no accent — the site's own ink token, one colour throughout, on light.
Wordmark, pure black
Solid #000000, no accent, on light — a true black rather than the site's warmer ink.
Wordmark, pure white
Solid #FFFFFF, no accent, on dark.
Colour
- Ink#101112--color-ink
- Canvas#F4F5F4--color-canvas
- Purple#7C4DBD--color-purple
- Lilac#CEABFE--color-lilac
- Lime#97F7A9--color-lime
- Periwinkle#8096FA--color-periwinkle
Typography
Aa
NewEdge 666
Headlines
Licensed from the foundry. Not distributed here.
Aa
Zalando Sans
Body copy
Open source, SIL Open Font License.
Aa
Fira Code
Labels, figures and accents
Open source, SIL Open Font License.
Font files are licensed and are not distributed with this kit. For headline settings in a publication, please ask the press desk.
Boilerplate
Company copy for press and partners, ready to paste in.
Elevator pitch
LaFinteca is technology built on a simple premise: Latin America is not one market. Each one moves at its own pace, with its own rules and its own rails, and LaFinteca connects directly to those rails rather than through an intermediary, so merchants deal with one company instead of a chain of them. One API gives access to the technologies and payment methods people already trust in every market it reaches.
Standard boilerplate
LaFinteca is financial technology that opens doors in Latin America. Based in Barcelona and São Paulo, LaFinteca connects directly to local payment rails across Latin America, so merchants deal with one company rather than an intermediary. Latin America is not one market: each one moves differently, and LaFinteca is built to read what's behind those shifts, market by market. A single API integration connects merchants to the technologies and payment methods people already trust in each market across the region.