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Marketing Manager

Barcelona
Onsite

Your mission:

  • Crafting a robust strategy for B2B marketing development tailored to the online gaming sector.
  • Effectively managing advertising budgets to meet both marketing and financial objectives.
  • Collaborating with the creative team to produce high-quality ad creatives that convert, setting tasks for the creative team, participating in brainstorming sessions, and evaluating designers’ work.
  • Organizing promotional activities, PR efforts, SEO initiatives, and UX/UI design enhancements for our product websites, all geared towards amplifying inbound customer channels.
  • Collaborating seamlessly with sales teams to devise marketing collateral, presentations, and tools that bolster the sales process and propel revenue expansion.
  • Evaluating campaign effectiveness results, monitoring key marketing metrics and adjusting your strategy based on data.
  • Researching direct and indirect competitors to identify successful user acquisition approaches and marketing channels specific to e-commerce.

Your profile:

  • 3+ years of experience in user acquisition/performance marketing in the Latam region within the iGaming sector in a FinTech environment.
  • Expertise in AI technologies, such as machine learning, data analysis, and personalization.
  • A deep understanding of digital marketing channels, including social media, email marketing, SEO, SEM, and content marketing.
  • Proven experience in navigating the B2B landscape and engaging with users
  • Proficiency in using analytics tools to track and analyze marketing campaign performance.
  • Strong critical thinking, data-driven approach, and strong analytical skills.
  • Ability to analyze large volumes of information and draw conclusions.
  • A track record of devising and executing B2B marketing strategies meticulously aligned with company objectives and tailored.
  • Creativity and the ability to generate high-quality ideas and hypotheses.

       It’s a plus:

  • Experience with Google Ads and TikTok for marketing campaigns.
  • Proficiency in Portuguese.
  • Skills in working with Amplitude and Tableau for marketing analytics.
  • Proficiency in Google Tag Manager, Google Analytics, and Google Optimize.

Why us:

  • Impactful work on an ambitious project with a dynamic and thriving environment in FinTech;
  • Permanent contract;
  • Work hours from 11 AM to 8 PM;
  • Competitive fixed salary plus bonuses;
  • Innovative office in a business center in Barcelona (Poblenou neighborhood);
  • Opportunities for personal growth and facing various challenges;
  • Corporate lunches every month!
  • Birthday and holiday gifts;
  • Complimentary hot drinks and fresh fruit/healthy snacks.

Join the LaFinteca team

For all career-related questions, you can contact our manager:

mail
[email protected]

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